Streetwear in Ghana Research
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Summary
Cultural and market research report on streetwear trends in Ghana.
About
Seasoned creative professional and cultural strategist with extensive experience in writing, content production, event curation, and research, bridging African culture with global audiences. Proven ability to shape narratives for leading platforms like GQ South Africa and Dazed, and successfully execute campaigns for brands including PUMA and Free The Youth. Leverages strategic thinking to deliver compelling storytelling, innovative cultural experiences, and impactful brand development.
Work
Small Crowdd
|Producer
Accra, Greater Accra, Ghana
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Summary
Leads production efforts for Small Crowdd, managing creative projects and ensuring seamless execution of visual and storytelling elements for global audiences.
Highlights
Led end-to-end production for diverse creative projects, ensuring seamless execution of visuals and storytelling for global campaigns.
Managed cross-functional teams and external vendors, optimizing workflows to enhance efficiency and creative output.
Co-produced impactful short films and visual content, spotlighting African creative ecosystems and driving audience engagement.
The iMullar Network
|Asst. Editor
Accra, Greater Accra, Ghana
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Summary
Serves as Assistant Editor for The iMullar Network, contributing to editorial strategy, content development, and cultural event initiatives.
Highlights
Shaped editorial strategy and content development for a leading African creative platform, contributing to narratives on fashion, music, and culture.
Coordinated cultural events and brand activations, including iMullar Soundsystem, to enhance community engagement and brand visibility.
Researched and developed insightful reports on youth culture and creative trends, informing strategic content direction and partnerships.
WB Group
|Production Manager
Accra, Greater Accra, Ghana
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Summary
Managed production for major campaigns and visual projects at WB Group, ensuring seamless execution of cultural and global branding initiatives.
Highlights
Managed full production cycles for major campaigns, including the WTTS Fashion Campaign, bridging cultural narratives with global branding objectives.
Directed seamless execution of visuals and storytelling for high-profile projects like the Dazed Winter 23' Issue and Open Love Letter Short Film.
Co-produced impactful short films and visual projects, fostering collaborations with artists and designers to amplify African creative voices.
Oversaw comprehensive production budgets and timelines, ensuring efficient resource allocation and timely project delivery.
GUAP Magazine
|Arts & Culture Contributor
Africa
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Summary
Authored compelling articles and features as an Arts & Culture Contributor for GUAP Magazine, covering fashion, music, art, and cultural narratives across Africa.
Highlights
Authored compelling articles and features for GUAP Magazine, exploring fashion, music, and cultural movements across Africa to engage a diverse readership.
Researched and profiled emerging artists, designers, and creative trends, providing insightful perspectives on the evolving African creative landscape.
Contributed to shaping cultural narratives by documenting and analyzing key developments in African creative ecosystems through published editorial work.
Free The Youth
|Team Lead
Accra, Greater Accra, Ghana
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Summary
Led initiatives and projects for Free The Youth, contributing to brand activations and cultural campaigns.
Highlights
Led script development and branded storytelling for impactful campaigns, including Free The Youth X Jordan Dreamchaser and Unbannable Campaigns.
Organized and executed successful cultural events and brand activations, such as fashion pop-ups and music showcases, driving significant community engagement.
Collaborated on creative projects integrating African youth culture with global brand initiatives, expanding the brand's reach and cultural impact.
Languages
English
Skills
Creative Strategy
Brand Storytelling, Narrative Development, Cultural Research, Trend Analysis, Creative Direction, Concept Development, Campaign Strategy, Visual Identity, Cultural Positioning.
Content Production
Creative Content Production, Multimedia Journalism, Documentary Production, Digital Content Strategy, Audience Engagement, Script Development, Branded Storytelling.
Event & Project Management
Event Curation, Talent Coordination, Production Planning, Fashion Exhibition Management, Art Exhibition Management, Cultural Events, Brand Activations, Collaborative Project Execution.
Research & Consulting
Cultural Research, Market Research, Trend Analysis, Youth Culture Insights, Creative Consulting.
Industry Expertise
African Creative Ecosystems, Cultural Narratives, Fashion & Streetwear Culture, Music & Visual Arts Documentation, Film & Photography Storytelling.
Projects
Knockoff Culture In Accra Research
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Summary
Cultural and market research report on knockoff culture in Accra.
Dazed Winter 23' Issue
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Summary
Co-produced visual project spotlighting Africa's creative ecosystem.
iMullar Soundsystem
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Summary
Cultural event and brand activation.
Open Love Letter Short Film
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Summary
Co-produced short film engaging global audiences with African cultural narratives.
WTTS Fashion Campaign
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Summary
Major production campaign bridging culture and global branding.
Chip O'neal Spring/Summer 2023 Fashion Show
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Summary
Event production of a fashion show.
AJABENG x OKUNTAKINTE Spring/Summer 2023 Collection
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Summary
Event production for a collection launch.
Babashop Accra Cultural Documentary
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Summary
Script development for a cultural documentary capturing authentic narratives within the local creative scene.
Free The Youth X Jordan Dreamchaser Campaign
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Summary
Script development for a branded storytelling campaign, enhancing brand messaging and audience connection.
Free The Youth X Jordan Unbannable Campaign
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Summary
Script development for a branded storytelling campaign, contributing to brand messaging and cultural impact.